• Early biotec antibody products
• Development of clinical approach and market access
• Achieved revenue : > 100 billion $
• Development of clinical approach and market access
• Achieved revenue : > 100 billion $

• New diagnostic technology
• Development of market entrance in medical diagnostic
• Achieved revenue : > 20 billion $

• New therapeutic approach
• Market entrance strategy
• Achieved revenue : > 20 billion €

• Exits ( sales , stock market)
• Supported in different tasks/phases
• Achieved value at exit : > 800 mio €

Biotech

Diagnostics

Med. Tech

Improve innovation
performance

New business
models

Pushing sales with Web 2.0 technologies

• Several short-term initiatives to improve internal innovation performance

	300% more ideas
	new innovation culture,
	new innovation approach
	Subst. Improvement outcome

• Establishing approach to define new business models and other value add opportunities 

Several initiatives started with value driven targets, buy-in of stakeholders and organisation

• Developing a business value driven strategy and implemen-tation to  use new technologies like Social media in marketing
   

	Successful implementation
	Alignement of organisation with network approach

Market
introduction

Assessment of
innovation

innovation hub

• Challenge of existing model and initiating several new approaches

	Overachievement of sales targets by 130%
	Several approaches transfered to other products

• Market assessment of innovation (more than 40 examples)

Defining approaches to maximise the value (add value  up  to over 200%)

• Supporting a major player to build up an interface and internal structure to interact and attract external innovation /start-ups 
   

	Successful cooperations/acquisition of first start-ups

Leveraging Web 2.0

Development of „digital“ therapy solution

Identification and realisation of new digital business

• Overall strategy and several short-term initiatives to leverage Web 2.0 in marketing and customer interaction

	Pragmatic approach
	Implementation based on few key projects
	Short term customer successes

• Complete digital solution from diagnostic to complete patient journey (hospital – home)

	Better quality
	First time quantitative outcome measurement
	Integration of all player
	Improvement of compliance

• Developing a business value driven strategy and implement-ation to use a new digital technology in Healthcare
   

	Identification of several opportunities
	Initialization of first pilot projects

Digital Healthcare Strategy

Patient centric digital therapy solution

Patient data solution

• Strategy develop-ment to leverage new opportunities and compensated potential risks in the Healthcare environment

	Pragmatic approach
	Action plan and first results after less then 6 months

• Complete digital approach to leverage digital technologies to develop a patient centric , personalized therapy solution

	Integration of different players
	Team of internal and external knowledge
	Rapid approach development

• Leveraging innovative data solutions to achieve more and better information about patients
   

	Identification of technologies
	Elaborating use cases to achieve completive advantages

Market evaluation

Diagnostics M+A integration

Partner search

• New technology and their potential in the global market

	Market assessment
	Defining several solutions to overcome market hurdles
	Successful market introduction

• Large Diagnostics acquisition

	Defining overall integration approach
	dentification of short term challenges and solutions

• Elaboration of partners and partnering models for a new business within a medical device company
   

	identification of partners
	laboration of cooperation model

Product evaluation

Diagnostics Service modell

Diagnostics strategy

• Assessment of new diagnostic products

	Market assessment
	Involvement of KOL
	Busienss case
	Defined

• Define integrated health / service solution including patient involvement

	Elaboration of overall patient/disease value chain from a diagnostic perspective
	Development of a Healthcare service solution across all players

• Need to define growth approach
   

	Definition of a new market segment
	Development of an overall strategy
	Successful market start and growth

• Multiple innovation are not deployed sufficiently
• Multiple hurdles needs to overcome

• Even more innovation is coming to the market
• Challenge for successful deployment is growing

What can be done?
How to align stakeholders, complex
interests and ensure business success?

Better deployment of innovation gets vital  for companies
A paradigma change is necessary

• Motivating organization
• Networking,
• Open innovation
• Assessment  of new products

• Leveraging existing innovation in
• Healthcare
• E.g. IT, communication, nano technologies
• Reduce redundant work efforts

• Bringing innovation successful to the market
• Interacting with all critical stakeholders, right timing, define right benefits and  take  patient view